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HOLD is an independent fashion label based in Vienna (AT).

HOLD’s design philosophy is defined by creativity, emotional concepts and innovation filtered through a constantly evolving personal vision on fashion. HOLD. is clean, intuitive and poetic. The Collections convey sensitive feelings through minimalist aesthetics with an edgy twist. Unique details, custom developed fabrics and the delicate balance among materials are the centre of each season. All garments are made in Austria with an emphasis on excellent tailoring.

Doris Huxhold founded her fashion label HOLD. in 2014. Prior she was trained in Dressmaking and Design at the prestigious Fashion Institute Vienna (Modeschule der Stadt Wien Schloss Hetzendorf). Immediate after she moved to Milan (IT) where she graduated with a BA in Fashion Design at the internationally renowned Istituto Europeo di Design Milano in cooperation with the University of Westminster (GB).
Already during her study years and alongside her own brand Doris Huxhold gained work experience in various fields of the fashion industry, amongst others Made to Measure Tailoring, Design and Product Development for the Luxury Market and Fashion Styling.